The Danger Is Not the Food. It’s the Dosage.
- Jon Brown
- 12 hours ago
- 4 min read
By Coach JB

If you spend even a few minutes online, it can feel like every food is suddenly dangerous.
One day it is carbs. The next day it is fat. Then seed oils, artificial sweeteners, dairy, plastic cutting boards, or the coffee you have been drinking for years without issue.
The message is always the same. Eliminate this. Avoid that. If you are still eating it, you are doing your health wrong.
Here is the problem.
Your body does not break down because you eat a food. It breaks down when you live in extremes.
The real issue is almost never the ingredient itself. The Danger Is Not the Food.
The danger is the dosage.

Fear Is Louder Than Physiology
Fear based nutrition sells because it is simple and emotional.
Label something as bad.
Tell people to eliminate it.
Promise control, purity, or superiority.
The problem is that your body does not operate on fear. It operates on biology.
Just like sunlight, food exists on a spectrum.
Ten minutes in the sun supports vitamin D production, immune function, and mood.Three hours in the sun without protection leads to burns, cellular damage, and increased risk over time.
The sun is not the problem. The dosage is.
Food works the same way.
Moderation Is Not Weakness
Somewhere along the way, moderation became a dirty word.
People equate moderation with lack of discipline, lack of commitment, or settling for less. In reality, moderation is one of the strongest predictors of long term success.
Research consistently shows that rigid restriction increases the likelihood of binge eating, guilt cycles, and abandonment of health goals. Flexible restraint, on the other hand, leads to better adherence, better mental health, and better long term outcomes.
In simple terms, people who allow room for life are more likely to stick with healthy habits.

The 90 10 Rule That Actually Works
A realistic and sustainable approach looks like this.
Ninety percent of your intake comes from nutrient dense whole foods.
Ten percent comes from foods you enjoy, without guilt or drama.
This is not a cheat system. It is a stress management strategy.
When you remove moral labels from food, you remove rebellion from eating.
Let’s Talk About the Foods Everyone Is Afraid Of
This is where dosage matters most.
Soda
Is soda nutritious? No.Does an occasional soda destroy your health? Also no.
The issue is not one soda. The issue is daily consumption replacing water and displacing nutrient dense foods. Enjoying a soda once in a while does not negate an otherwise solid diet.
Nutella
Nutella is sugar and fat. It is not a health food.
But a tablespoon on toast is not the same as eating half a jar daily. Context matters. Portion matters. Frequency matters.
Seed Oils
This is one of the most misunderstood topics online.
Seed oils are not inherently toxic. They are widely used because they are affordable and stable for cooking. The concern comes when highly processed foods dominate the diet, not because seed oils exist.
If ninety percent of your intake is whole foods, seed oils are not your health problem.
Chick Fil A Sauce
It is a condiment. Not a lifestyle.
If sauces enhance enjoyment and help you eat protein and vegetables consistently, they are a net positive.The danger comes when sauces turn meals into calorie bombs eaten multiple times per day.
Candy
Candy is sugar.
It does not cause diabetes by itself. Chronic overconsumption combined with poor sleep, inactivity, stress, and excess calories is what drives metabolic issues.
Occasional candy does not override a strong foundation.
Fat Free Yogurt
Fat free yogurt is fine.
It is protein rich, convenient, and accessible. It does not need to be demonized because it is processed. Context always wins.
Energy Drinks
Energy drinks are not water. They are also not instant death.
Used occasionally and responsibly, they can enhance performance and alertness. Used daily to compensate for poor sleep and chronic stress, they become a problem.
The issue is reliance, not existence.
Fat Free Milk
Fat free milk is still milk.
It contains protein, calcium, and vitamins. Whether you choose fat free, low fat, or whole milk should depend on your goals, digestion, and calorie needs.
There is no moral superiority here.
Doritos
Doritos are hyper palatable and easy to overeat.
That does not mean a handful ruins your health. It means mindless eating patterns matter more than individual foods.
Plastic Cutting Boards
Plastic boards can shed microplastics over time.
If this concerns you, replace them regularly or switch to wood. This is a reasonable adjustment, not a panic scenario.
The Real Pillars of Health Are Boring and Effective
While the internet debates ingredients, the fundamentals remain unchanged.
Fuel your body with mostly nutrient dense foods.
Hit your protein target daily.
Drink water consistently.
Move your body.
Lift weights.
Sleep like an adult.
Manage stress instead of pretending it does not exist.
These behaviors drive health outcomes far more than eliminating one food or ingredient ever will.
Why Fear Based Nutrition Backfires
Fear creates stress.
Stress drives poor decisions.
Poor decisions reinforce guilt.
This loop keeps people stuck.
When nutrition feels like a minefield, people either obsess or give up. Neither leads to long term health.
Education calms the nervous system. Calm people make better decisions.
The Danger Is Not the Food. Dosage Applies Beyond Food
This concept extends to everything.
Exercise is good. Overtraining is not.
Cardio is healthy. Obsessive cardio without recovery is not.
Strength training is powerful. Ignoring recovery is not.
Health is about balance, not extremes.
What Sustainable Nutrition Actually Looks Like
Sustainable nutrition is not perfect. It is repeatable.
It allows for holidays, birthdays, and weekends without spirals.
It supports energy, performance, and recovery.
It fits into real life, not influencer routines.
If your approach cannot survive stress, travel, or social events, it is not sustainable.
The Takeaway
Stop outsourcing your health decisions to fear based content.
Start asking better questions.
How often am I eating this?
What is it replacing?
Does it support my goals overall?
One food does not make or break your health. Patterns do.
The danger is almost never the food.
The danger is the dosage.
If you are tired of feeling confused, guilty, or overwhelmed by nutrition advice, it is time for a smarter approach.
Schedule a free Fitness and Nutrition Success Chat and learn how to build a plan that fits your life and supports long term health.
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